Hollywood Casino

Hollywood Casino has 2 locations outside Chicago, where visitors can find the best slot machines, table games, and live poker action. 

Brief

Hollywood Casino needed help to stimulate more involvement in their monthly promotion and increase foot traffic on the property. We suggested using large displays in the high traffic areas within the casino to capture attention, build excitement and introduce the message to visitors as they entered the casino. 

Environment Displays  |  In-store Signage   

Process

We worked with the facilities personnel in establishing the plan and placement of these displays throughout the property. The largest was a 10'x18' freestanding display, which was a centerpiece in the lobby. Near the restaurants and shopping areas, we used smaller freestanding displays, wall signage and floor decals to support and strengthen the reach of the promotion. 

Results

On the first weekend with the displays in place, the entry drum was completely full. At the end of the promotion cycle, there was a double digit increase in entries.