Hammar's This N That
Hammar’s This N That is the passion-project-turned-successful business of a husband and wife team - Jim and Chris Hammar. The Hammar's affinity for antique advertising, farm implements, barnwood, and you name it has taken them across the country in attempts to save items. This team finds new and exciting ways to repurpose these items, which become conversation pieces and timeless keepsakes. Their passion is fueled by an appreciation of history and the stories each item has to tell.
Brief
What started out as an identity design project led to the development of a robust brand. The brand seamlessly translates from online media to retail locations to antique fairs.
Identity Design | Signage | Social Media | Sales Collateral
Process
Our first step is always research. We familiarize ourselves with the business and understand which areas are strong and which areas need improvement. We started with the identity that captured the historical and rustic nature of the items that the Hammars are discovering and preserving for a new generation.
Results
The Hammar’s This N That brand has become a mainstay at midwest antique fairs while their retail outlets continue to grow. Their social media presence has developed a loyal customer base that is eager to browse the latest treasures discovered on a barn pick or the next market fair to which the Hammars will attend as vendors.
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