GRANITE CREEK CAPITAL PARTNERS

Chicago-based Granite Creek Capital Partners, L.L.C. brings 30+ years of experience in private equity, lending, strategy and operations from across 80+ deals to Business Services, Niche Manufacturing, Food and Agribusiness, Healthcare and value-added Distribution Businesses.

granitecreek.com

Brief

Granite Creek’s mission is to deliver superior long-term returns for their investors while making dreams happen for entrepreneurs. In celebrating their 11 years in business, they wanted a brand refresh for the launch of their new fund. Their desire was to show how they are leaders in venture capital but also provide more than investments — their team adds value. Besides branding, their web presence needed to clearly express who they are to potential portfolio companies as well as new and existing investors.

Brand Development  |  Brand Awareness  |  Identity System  |  Digital  |  Social Media  |  SEO

Process

Convier Collective worked to develop a strong look and feel that matches the team and how they want to be portrayed in the marketplace. The brand is sophisticated, professional and aspirational since their audience is looking to work with someone they can trust to help them take it to the next level. The look and messaging we helped craft has influenced the creation of the brand's identity system. This work appears in the updates to company pitch decks, trade show materials, employee LinkedIn profiles and other social media accounts.

Granite Creek's old website needed a refresh to accurately speak to the team's expertise, while also being progressive in look and feel. Convier worked closely with the team to articulate what they need to portray to their audience and designed a responsive site for both desktop and mobile users. Lastly, the team optimized the site and updated information out there on the web to help improve their rankings on search engines for the brand. The new custom Wordpress site can be updated on the fly with new portfolio brands, new team members and the latest press releases about Granite Creek and their partners.

Results

The team is armed with a suite of marketing tools to go out and connect with investors and businesses that they can empower to achieve success. 

In Q4 of 2016, Granite Creek launched their second fund allowing them to continue to serve, partner and invest in innovative companies that are in-line with their core values while also meeting their investment criteria to provide growth for investors.  

Support Team

Web Development: Coordinateº