Yes - we can help you with your brand strategy. And of course, we can help you with telling your brand story. But first let us ask you a few questions. Do you have a name for your product or company? Do you need a logo for this new offering? Or is your existing brand in need of a facelift or refresh? These are questions that we are faced with on a daily basis. At Convier, we are here to jump in and help. We have developed a process to give your brand meaning, a personality, a look and a voice. We invite you to collaborate with us to build your brand together.
1. Discovery: How does the brand compliment your business strategy.
2. Audience Analysis: Understand their interests, level of understanding, attitudes, and beliefs.
3. Brand Strategy Architecture: Build a strategic blueprint that will give your brand meaning and relevance in the current market.
4. Brand Vision: Build the association the brand needs to evolve with your future business strategy.
5. Internal Brand Adoption: Invoke the feeling of the brand. This is accomplished through a well crafted design narrative to increase understanding and engagement.
6. Brand Synergy: Create a unified palette of visuals, meaningful copy and the right use of marketing media to connect with the audience.
7. Brand Launch: Orchestrate marketing tactics to maximize brand visibility and interaction.
Michael DeMent
Partner & Creative Director
Michael, is an award winning designer whose work has been featured in publications such as Logo Lounge. With over 15 years of experience he knows the art and science behind building a brand. Helping brands succeed across many industry segments including financial services, pharmaceutical and retail.