360 Market Reach

Creating a brand for a leading market research company requires strategic thinking, focus, research and formulation of key insights into whatand formulating key insights to what drives and connects with clients.

360marketreach.com

Brief

360 Market Reach is a custom research company with offices in New York City and Minneapolis. With their experience and assortment of service offerings, they came to Convier Collective with a need for a strategy to help them communicate their core values and their proprietary research solutions. 

Brand Development  |  Collateral  |  Tone of Voice  |  Website

Process

Our first task was to create a logo that visually captured the essence of a technologically savvy company who offers a wide variety of research solutions to companies like: ExxonMobil, Energizer, Maybelline and Smuckers. Once we created a visual identity, we were able to build a system that organizes the products offered by 360 and a narrative that establishes a voice for the brand. We then developed a custom website that is fun and engaging while communicating their forward-thinking services.

Results

Since their inception in 2010, 360 Market Reach has grown and become a leader in the research arena. This growth has led to many new opportunities with fortune 500 companies in industries ranging from consumer package goods to technology companies. With a cohesive brand in place and a mindful marketing strategy, 360's success and growthmarketing strategy 360 success and growth is not a coincidence.